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Doppelherz Campaign

Poster Campaign for the Product Relaunch of „Doppelherz Koffein Kapseln“. With exaggerated headlines and an expressive visual language it‘s to purpose to catch a younger target group. The headlines refers ironically to the previous image of „Doppelherz“ in Germany.

Background: Doppelherz – is a brand of a pharmacy company. They produce Vitamine preparation. In Germany their products are common for the older generation.

Client: Doppelherz Skills: Idea / Layout Collaboration: Leonidas Lazaridis Year: 2011