The challenge was to design a single serve bottle for a Health and Wellness drink.
This could be for a premium fruit juice, smoothie or health style drink. A design which appeals to a broad demographic including young and health conscious people.
I finally chose a spanish flair based concept.
„el jugo“ is a spanish word and stands for „the juice“. The new brand „el jugo“ might be extended for further product lines, like apple taste or mango taste.
