This is a fictional campaign named ‚Wasserhelden‘ (german for ‚Water Heroes‘) for the Mainz-based water treatment corporation Proaqua.
The goal was to present a innovative pipeline system with integrated water treatment facilities easily put to use in third world countries. To set our campaign apart from the stuff we decided to go with a playful and highly illustrative style.
In the print ad you are asked to place your smartphone on a certain area. If you do, this little game starts. The goal here is to clean the dirty water by swiping the dirt off the screen. It shows that measures quite easily implemented are needed. And with this product it’s as easy as that!
After playing the game you pass straight to our horizontally slideable website with more in-depth information and the opportunity to get involved.
Client: Proaqua MainzSkills: Konzept / Text / LayoutCollaboration: Diane Andree / Sebastian ToussaintYear: 2012